Today, every business will need a website that will encourage more visitors for contact or buy. It is through a process referred to as conversion, and its where the potential converts become customers. In case you have a website with a lot of traffic, but the conversions are few, it’s high time you look for a solution.
There are many factors that lead to the problem. It’s true that web design has a powerful impact on buyers and choices. For first time visitors, they will not be ready to buy. When they are visiting your site, they will be investing in options and comparing with others.
You can also hire a web designer from sites such as Tricitywebsolutions and here are things you should get from the web designer:
Color
If you hired a web designer, expect to get the best color of your website. There are different colors that you should know. For example, green and red will be colored for people who have a deficiency or blindness.
So, when choosing a color that appears on your website, think about your audience. For example, women will need purple, blue, and green. If your audience is men, let the web designer consider green, blue, and black. The least effective colors will be orange and brown.
Video
For you to have a converting website, choose to have product videos. The web designer should insert your product videos to help increase sales and conversions.
You will find that serviced based companies or B2B preferring to use videos that share their talk or stories about differentiates. It’s also a good strategy that the web designer should present to you.
Ease of Use
A web designer should give you a website that is easy to use. There is no need to have a website that is hard to scroll and hunt the information you need. Let the web designer give you a website that is easy to navigate for users to intuitively find your products and services that are not located on your first page.
Clear UVP
You need to ask yourself about your unique value proposition. In case you aren’t knowing, it will become a problem for you. So, you need to get a website that is UVP apparent to your visitors. However, you also must make the right upfront for them to choose your brand.
Trust Symbols
So that you can trust with your clients, the web designer must put the trust symbols. For most people, they will check at PayPal’s certification and yelp badges. They are part of the trust symbols you will come across. Its, therefore, essential to let the web designer give you a website with the trust symbols.
Short Forms
The potential customers visiting your website don’t want to give their information like the city, state, names, or more for them to get the free download. So, keep it short. Let the customers fill their names, emails, and addresses.
In case you are using the captcha test, try and turn it off to see the response rate. It will give you the information you need.
