Even though you should not tailor your brand’s strategic decision making to mirror other brands on the basis of their performance, taking up social media marketing could be a lucrative opportunity for growth and development. You can boost the rate of both for your brand if you are strategic, as well as careful enough to avoid any one of a series of common mistakes that brands may make online.
Your brand’s reputation will play a key role in customer confidence and trust levels. They will be less likely to make purchases from those perceived negatively. A negative reputation on the internet could have lasting consequences even offline, which makes it crucial to understand how to manage your social media activity. Here are the best social media practices for your brand today.
Keeping your content focused
You should research trends by other brands within your industry to find out the most popular and relevant topics that may attract high user interest. This will help map out content expectations online and know what users who may be interested in your brand could be interested in. You should then make a variety of posts but remain within this range for relevance. You can drift occasionally, but must always maintain your brand activity around these topics.
Diversifying your posts
Even though your content is limited to certain relevant topics, you can still leverage a variety of post formats and content types to attract more followers. Diversify your posts by adding different types of content to attract and keep high follower interest.
Monitoring all user engagement and responding to clients
Unless your brand is the biggest in the world in its field, which may make it difficult to handle the extremely high rate of traffic, you should respond to all your clients in a timely manner. Users will treat social media as a personalized platform to interact with your brand, and could be dissuaded from interacting with your brand in future or engaging in business because they may not be guaranteed customer service.
Finding your brand’s unique presence
This is one of the biggest problems for brands on social media. Just because a brand has had success with their style of marketing and social media strategy does not mean that your brand wills too if they mirror it. In fact, users are likely to identify your brand as an unoriginal knockoff and may shy away. This applies to all aspects of social activity. If you try to build your brand in another’s image, there is a high risk of failure. The goals and performance metrics for each brand will differ. You need to develop a unique brand presence online to attract your followers. While you may review other brands and take tips on how to tweak your style, you should try to keep it as original and unique to your brand as possible.
Avoid spamming at all costs
You should not contact your current or potential customers without their express consent. Even though you may have contact and e-mail details, you should make sure to contact clients that provide these details themselves. Spamming, which requires the use of mass messaging, will make it difficult to engage in personal selling and may hinder any development of relationships with potential and existing customers.
Consider ads
If you are looking to make inroads online, you should consider using paid advertising options which are available on every social media platform. These options will make it easier to reach desired audiences through the specialized targeting options available. They are relatively inexpensive and offer a unique marketing strategy for your brand. If you are having trouble getting your expected exposure on Instagram, for instance, you can consider buying likes on Instagram- new app to provide your brands content with apparent popularity to drive traffic to your content.
But do not over advertise
Using too many advertisements could work to dissuade your customers from your brand. People on social media will expect personalized, interesting and human interaction with your brand. They may expect some adverts, but will be put off by brands that overdo it. If you are considering paid advertisement options, you should keep your followers’ possible responses in mind. This will prevent any loss of followers that could impact your brand.
Putting clients first
You should follow your followers on social media. This means looking at their preferences and social media activity to determine what they like. You may also follow your followers to determine just how well they are taking to your brand and what aspects may need to be improved. Following your followers will help to make your approach more personal in a platform that is based on personal selling.
Taking advantage of high traffic hours
There are over 3 billion active social media users. However, they are not always active throughout the day. Some periods during the day are more likely to have high traffic numbers than others. Traffic hours may be determined by a number of demographic and location factors. It is important to take these into account when developing a posting schedule to maximize the impact and reach of your posts.
Tracking your analytics
Social media is more appealing than traditional media is to marketers and brands because it offers a wider react. It also allows you to monitor return on investment by tracking analytics. Because of this ability, offered across different social media platforms, you will be able to monitor the performance of your social media campaigns. It can also provide insight into customer reactions over aspects of your marketing strategy, which could be used to shape future strategy for better performance.
Leveraging the call to action
Adding a call to action after your posts on social media could help direct clients to a specific target. This will help you influence the performance of your posts, particularly in regard to some business goals. Calls to actions can be as simple as ‘Hit like’, ‘Visit our website’ or ‘Share this post’, but will have a significant effect on user action after engaging with your brand’s content.
