Facebook Inc (NASDAQ:FB) craze seems to be fading out as the social media network is losing popularity among teenagers. School kids are increasingly quitting Facebook to seek new alternatives like Twitter Inc (NYSE:TWTR) and Instagram. More surprisingly, trends and statistics reveal that teenagers have not signed up for Facebook in the first place. They find the platform “meaningless.”
Last year, Facebook’s CEO, Mark Zuckerberg, had acknowledged that the platform is no longer the “coolest” thing for the upcoming generation. Recent surveys have found that most teenagers have not been signed up for the social network and those are, are already quitting. The new hits among teenagers are media websites like Twitter, Instagram and Snapchat. Almost a million teenagers are signing out of Facebook and into other networks.
Although the rate is not alarming for Facebook that has billions of users at any given time, it is still an issue that is panicky for the company. Teenagers are the trend setters and the generation that will soon replace the present. They are the future, and if the present trend continues, Facebook can lose its marketplace.
In this context, Facebook’s former Chief Financial Officer, David Ebersman, had put forward an argument that explained why children dislike Facebook. He explained that teenagers’ parents are also a part of Facebook, and with all the supervision, they find it difficult to enjoy their freedom on the platform. For the reason, a large group of teenagers prefer iPhone’s ‘Whisper’ app that allows them anonymity much like PostSecret.
When teenagers were questioned how they feel about Facebook, it was discovered that it is a matter of shame for them if they are part of it. Facebook is linked to embarrassment in groups in schools. Some children, as cited in the article, also believe it to be “meaningless,” where the ‘friends’ are not really friends. For this reason, they prefer talking to their real friends via phone instead of just faking being friends with someone they don’t know on the website.
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