Queuing to grab your morning coffee is now no more a problem as Starbucks Corporation (NASDAQ:SBUX), one of finest coffee chains, is planning a new online and mobile service that will deliver your coffee, drinks and snacks to your home or office in select locations.
On Thursday, Starbucks Corporation (NASDAQ:SBUX), which is one of the renowned retailers of coffee in the world, announced that the company will also serve its product online. The company operates in almost 62 countries.
Starbucks a late entrant in online arena
CNBC recently told that the company will starts these online and mobile services in Portland, Oregon, next month, and will spread to other locations throughout the country next year.
The idea of getting the product delivered right to the desk or office is not very new to the U.S market. Many companies have already hit the market before Starbucks. Companies like Postmates, Grubhub and Caviar have already introduced online food and beverages services long before Starbucks.
One of the main competitors of the Coffee Company, Taco Bell already announced that it will allow ordering through a mobile app. Many have criticized the late entry of Starbucks Corporation (NASDAQ:SBUX) in the home deliver arena. Geekwire specifically points out that the company is a little late in the growing market online.
Growing presence
Starbucks chairman Howard Schultz told investors in a conference call that the company will now establish its e-commerce version where it all standing orders of Starbucks will be delivered hot and fresh to everyone desk. The idea is new, and it will definitely create some buzz in the market.
“Imagine the ability to create a standing order of Starbucks delivered hot to your desk daily. That’s our version of e-commerce on steroids,” Schultz said.
Shares of the company dipped a bit after the fourth quarter earnings fell short of estimates. But the stock still looks good as the company’s overall revenue jumped 10 percent from the last quarter.
With growing revenues, the company is growing it’s so called branches rapidly. Starbucks Corporation (NASDAQ:SBUX) opened 500 net new stores across the globe in the fourth-quarter, bringing the total count to 21366 in 65 countries.
