The American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) will launch a campaign against Republican front-runner Donald Trump next week, according to Reuters.
The AFL-CIO is the largest coalition of labor unions representing 12.5 million workers in the United States. The Federation’s anti-Trump digital ads are part of its multi-pronged efforts to reduce the enthusiasm of union works for Trump and prevent his victory for the White House.
AFL-CIO to show Trump as anti-union
The ads will depict Trump as anti-union will run on Facebook (NASDAQ:FB) and Twitter (NYSE: TWTR), according to the officials of the AFL-CIO. They are also planning to expand their anti-Trump campaigns over the coming months. The initial anti-Trump ads of the AFL-CIO will be modeled after its text message blast.
On Thursday, the Federation started a text message blast featuring an image of Trump with his statement supporting the “right-to-work” laws in several states that weaken organized labor. The laws limited that ability of labor unions to collect membership dues.
In a radio interview in South Carolina last month, Trump said, “I like right to work. My position on right to work is 100 percent.”
The text campaign also featured a quote from Richard Trumka, the president of AFL-CIO, attacking Trump on right-to-work and depicted him as racist: “Donald Trump’s bigoted comments are bad enough. Now, he supports right to work. Tell him right to work is wrong for working people.”
Many criticized the Republican front-runner for describing Mexican illegal immigrant as rapists and criminals and for his proposal to ban Muslims from entering the United States temporarily.
The affiliate organizations of the AFL-CIO will also boost their door-to-door campaign at the same time to undermine Trump’s performance in Ohio and Pennsylvania— the key battleground states in the November 8 presidential election.
Trump is “nothing but a house of cards”
Trumka told Reuters that Trump’s statement that he is with American workers is baloney. According to him, “Donald Trump has tapped into the very real and understandable anger of working people. But while he says he’s with America’s working people, when you look close, it’s just hot air.”
He added that the Republican front-runner is “nothing but a house of cards, and once we educate people; the house of cards comes crashing down.”
AFL-CIO spokesman Josh Goldstein said the Federation decided to participate in the political field several months earlier than in the previous elections because of the “unique cycle” created by Trump.
There is a growing concern among union leaders that the billionaire is gaining support from workers because of his promises to get rid of the free trade deals that led to job losses in the manufacturing sector.
Karen Nussbaum, executive director of Working America, an affiliate of AFL-CIO, commented, “Working-class voters are up for grabs this time in a really significant way. These folks need good information, and we’ll fill that gap.”
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