Facebook Inc (NASDAQ:FB) has updated on its video implementations, highlighting the steps it has already taken and their outcomes as well as the plans it has for the future. The rise in digital video ad spending has seen Facebook trying to get deeper in video market to hopefully neutralize Alphabet Inc (NASDAQ:GOOGL)’s YouTube.
Facebook Inc (NASDAQ:FB) has shared some key details about its video journey, mostly praising its success. The company is working to become the go-to platform for video consumers and publishers. According to the company’s VP of Product Management, Will Cathcart, video segment has continued to grow on Facebook, adding that Facebook has become an important platform for people to discover, consume and share video content.
Cathcart outlined immersive videos, suggested videos and video bookmarking as some of the features that Facebook has rolled out over the past year. For the most part, these implementations have been important learning opportunities for the company as it seeks to build a more powerful video platform.
Immersive video formats
According to Cathcart, Discovery and Star Wars were among the publishers that first grabbed the opportunity to share 360 videos on Facebook. The 360 videos render views from multiple angles. As for sharing of live videos through Mentions, Cathcart disclosed that Serena Williams and Vin Diesel were among the celebrities who grabbed the opportunity to treat their fans to live videos.
Suggested videos
Facebook has been testing Suggested videos feature on iPhones. The feature makes it easier for people to discover related videos from the News Feed. Facebook has expanded Suggested videos testing on iPhone with test on Android expected in the coming months.
Insights gathered from the early tests of the Suggested feature show that it encourages people to watch more videos.
Floating video screen
Facebook Inc (NASDAQ:FB) has also been testing a floating video screen aimed at allowing people to multitask on the platform.
Video bookmark
Facebook is testing a feature that allows users to save videos and watch them later.
Dedicated video section
Facebook is testing a dedicated video section for users to have a much wider access to videos on the platform.
Video management system
Facebook Inc (NASDAQ:FB) wants to make it easier for publishers to share and manage their video content on its platform. The company is in the process of developing video management system for its video creators.
