Facebook Inc (NASDAQ:FB) announced the launching if its cross-device reporting for Facebook ads, which shows the shopping habits of its users across devices.
According to social network giant, for the first time, advertisers would see the activities of people between devices and mobile apps whether they click on an ad and end up buying a product through its cross-device reporting for Facebook Ads.
In a blog post, Facebook Inc (NASDAQ:FB) noted that cross-device conversion is becoming increasingly common as people interact with business using different devices such as desktop computers, laptops, tablets and smartphone.
The social network giant is already offering targeting, delivery and conversion measurement across devices. Still, advertisers are pressuring Facebook Inc (NASDAQ:FB) to prove the effectiveness of its mobile campaign.
Facebook Inc (NASDAQ:FB) is intensifrying its advertising services to increase its mobile profit and revenue. Its competitors in the industry such as Twitter Inc (NYSE:TWTR) is also strengthening its advertising strategies.
“With the new cross-device report, advertisers are now able to view the devices on which people see ads and the devices on which conversions subsequently occur. For instance, a marketer can view the number of customers that clicked an ad on an iPhone but then later converted on desktop, or the number of people that saw an ad on desktop but then converted on an Android tablet,” according to the social network giant.
Facebook Inc (NASDAQ:FB) emphasized that cross-device measurement is important because it offers marketers a critical insight as to how and where their campaigns are performing. The social network giant’s latest analysis of its mobile ads showed that 32% of the people who were interested in a particular ad converted on desktop within 28 days.
Nisho Cherison, the director of online marketing for One Kings Lane said, “This report has provided unprecedented insights into cross-device shopping behaviors of our customers.
“Tracking click and conversion data deterministically across devices has confirmed what we know to be true: mobile ads drive commerce everywhere. This new reporting from Facebook has been a game-changer in our ability to help clients like Neiman Marcus and Sur La Table correctly value and invest in their mobile ads efforts,” said Josh McFarland, CEO of TellApart, a Facebook Preferred Marketing Developer.
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