5Step 6 – Media increases the hype
Source: bloggingtheboys.com
If some team is always in the media, it is the Dallas Cowboys. Whether they play good or bad, the media is there to report on it and write about it. This season Dallas Cowboys are young and inexperienced, but the press sees them as hungry and tough, praising their talent. There have been too many articles about the talented defensive rookies the Cowboys drafter earlier in the year, but none of them lived up to the hype.
