BBM the messaging service from BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) is considered by the company as a strong weapon for making its comeback. Therefore, the company is working really hard to improve it to compete with the competitors like WhatsApp, WeChat and others. The Canadian company aims to expand its ad sales network, and for the same has entered into several new partnerships as a part of the effort.
BlackBerry adds regional partners
Region-specific advertising sales expertise too has been brought to BBM by it. Brands, businesses, advertisers, and advertising networks are being introduced to BBM advertising by the new partners. BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) wants to make its services available across the world as the global markets are very diverse. The company chose its regional partners with utmost care, and those having an expertise in the mobile advertising along with strong relationships with brands around the world have been selected
BBM will be represented globally by Blyk and for cities like Chicago, Dubai, London, Singapore, and Toronto it will have dedicated sales representatives. In countries like South Africa, Nigeria, and Ghana- BBM will have dedicated sales representatives and will be represented by Habari Media.
Monetizing BBM
The Senior Vice President – Emerging Solutions at BlackBerry, Matthew Talbot mentioned in an earlier post that the company wants to monetize the app in several ways. The app is no longer tied to the BlackBerry OS and is open for customers of Android, iPhone and Windows devices. The strategy has two main components – targeted mobile ads and sponsored content – and all across the social industry this can be seen.
The mobile messaging market is on a track of fast growth, and in the next few years will grow into multi-billions. BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB)’s BBM is positioned well to capitalize the market. The BBM app has more than 90 million MAUs across the world and with the highly engaged customer base the company has much to offer advertisers.
The company is planning to introduce a lot of privacy and control features from quite some time. The latest improvement allow the customers to connect with their favorite brands in several ways. These are advertising, promotions and special offers for the users of BBM. The company is trying to personalize the BBM advertising experience for its users, and for the same is using the information provided by the users while setting up of accounts.
