BlackBerry Ltd (NASDAQ:BBRY)’s upcoming offering is a software that is seen in the industry as a far crucial deal than recently released phones and expected to have greater bearing on the company’s future. Attention shifts to November 13, 2014 where the Canadian-based company is to unveil its latest version of BlackBerry Enterprise Service technology commonly referred to as BES 12.
Cross-Platform Compatibility
Unlike previous version, the latest software platform will be compatible with devices from Apple Inc. (NASDAQ:AAPL) Google Inc. (NASDAQ:GOOG) and Microsoft Corporation (NASDAQ:MSFT). BES 12 is a key milestone for Blackberry as the company seeks to increase its revenue growth on the software side of the business. Having lost market share in the space over the past years, BlackBerry Ltd (NASDAQ:BBRY) is looking to gain traction with the latest offering.
IOS users this time around stand a better chance of enjoying the high-security levels that BlackBerry has been known for, over the years with the unveiling of BES 12. BES12 integrates well with iPhones and iPads sure to guarantee secure access to work, email, as well as calendars and contacts. Some of the benefits that iOS users stand to enjoy with the use of BES 12 include easy installation with approved mobile apps as well as additional enterprise mobility management capabilities and additional security levels.
Android users also stand a chance to use BlackBerry latest piece of innovation that comes with automated configuration for work-related policies, Wi-Fi and VPN settings. For activation of the BES Client, BlackBerry advices organization to use BES 10 enterprise mobility management platform.
Impending Competition
Rolling out BES 12 late in the year may also work to the disadvantage of BlackBerry in the sense that a number of people have already upgraded to other platforms. BlackBerry Ltd (NASDAQ:BBRY) is trying to regain its once solid dominance of business mobility having lost market share to a number of competitors in the space. It waits to be seen how BlackBerry plans to regain its high-margins service revenue with the launch of BES 12.
