Apple, Inc. (NASDAQ:AAPL) is well known for providing rewarding customer experience. The company has created special sales processes in the past for iPhone and iPad. It has now launched a new sales program for the coveted Apple Watch.
Apple Watch, which is scheduled to release in next month, will come in three distinct models: Apple Watch, Apple Watch Sport and Apple Watch Edition (the premium 18 carat gold watch). The company, having put tremendous efforts in the making of these products, has now geared up for marketing. These watches will available in Apple Stores and the stock will be available to only those who have made reservations for the watch.
The company has crafted out an exclusive sales program that seeks to give a satisfying experience to consumers who wish to buy an Apple Watch at its Apple Stores. The process begins once the customer books an appointment through Apple Online Store or Apple Store app. An Apple Store specialist will guide the customer through the entire buying process. The company says that it has created ‘magical displays’ to showcases its products.
The customer can try out up to two distinct Apple Watch models in the try-on areas. The try out tables have secure drawers that store the Apple Watch Edition and Apple Watch Sport units. The try-on Apple Watches will run in demo loop but most of the features of the watch will be available to try.
Apple, Inc (NASDAQ:AAPL) has decided to make some key changes in its sales strategy for its new product. The customer will be able to try the watches on their wrist. They will be presented with the opportunity to buy Apple’s original accessories for the watch. A warranty extension package called Apple Care +, will extend the warranty of products by 1 year. The customers that decide to buy Apple Watch Edition will be given an exclusive walk-through that will last about 1 hour.
Apple, Inc. (NASDAQ:AAPL) is all set to launch its much awaited product. The company is now aiming to convert their efforts into sales by creating a sales strategy that is exclusively aimed at the new products.
