Apple Inc. (NASDAQ:AAPL) is increasing its efforts to penetrate deeper into the Chinese market. The company recently came up with more actions highlighting the importance of the Chinese market to drive its sales further.
First ad campaign for China
Recently, Apple Inc. (NASDAQ:AAPL) updated its Chinese website with a new video advertisement in celebration of the Chinese New Year. The ad is similar to the Apple’s “The Song” ad for the United States that aired in for the Christmas and the holidays.
In the ad, a granddaughter uses Apple software and hardware to convert a vintage audio recording to a format playable on an iPad. The ad is considered to be a significant step as it is the Apple’s first ad campaign in China.
The ad comes at a time, when Apple is witnessing rising sales in the Chinese market as was evident from the recent quarterly numbers.
A brand new look for Apple store employees
In another move suggesting the commitment of Apple Inc. (NASDAQ:AAPL) towards China, Apple store employees in China could soon be seen in a new attire.
A report from 9to5 Mac informs that the new uniform would include the blue collared shirts with Apple logo printed on the side. Citing Apple Senior Vice President of Retail Angela Ahrendts, the report says that the new look is highly professional, and will be appreciated by the customers of the fashion-oriented and higher-end products.
U.S. employees for China stores
Apple Inc. (NASDAQ:AAPL), also, plans to open several new stores in China this year, and also the company’s Senior VP has been reportedly recruiting the U.S.-based retail employees to relocate to China. Citing a video message from Ahrendts to the employees, a report from 9to5 Mac says that she had already hired the U.S.-based workers to relocate to China. The report claims that around 200 Apple retail workers are ready to move to China.
The offer to move to China “has no expiration date because as the business grows, our needs will only become greater, so as your personal and professional life changes, just always keep China at the top of your mind, because we’re going to need you…,” said Ahrendts, according to the report.
