Amazon.com, Inc (NASDAQ:AMZN), the largest online retailer worldwide is expected to release its own smartphone brand featuring six cameras within the next three to six months, according to an analysts at KGI Securities.
KGI Securities analyst, Ming-Chi Kuo has a good reputation in providing accurate details and predictions about the upcoming devices of companies such as Apple Inc (NASDAQ:AAPL). Over the past few years, Kuo’s early forecasts regarding the details of Apple’s major products were precise.
In a note to investors on Thursday, Kuo predicted that Amazon.com, Inc (NASDAQ:AMZN) “will launch its own brand smartphone in 3-6 months, using the same hardware strategy as used for its e-reader and tablet.”
He added, “The key feature of the smartphone, we believe, will be the six cameras. Aside from the main camera, which is used to take pictures, and the sub camera, used for video conferencing (these are both found in all smartphones), we think the other four cameras will be used for gesture control, allowing users to operate the smartphone without touching the touch panel.”
He explained that Amazon.com, Inc (NASDAQ:AMZN) will offer consumers with unique experience to differentiate its smartphone from other brands given the strong competition in the market. Kuo said the e-commerce giant will differentiate its smartphone by integrating its own services to the device.
According to him, Amazon’s smartphone might be integrated with a Qualcomm Snapdragon 801 processor, a 4.7-inch display with a pixel density of between 300 and 320 ppi, a plastic housing, a 13-megapixel main camera supplied by Sony, secondary cameras supplied by Primax, and a battery sized between 2,000 and 2,400 mAh.
Kuo is convinced that the hardware features Amazon’s smartphone and its business model have potential to attract positive market reaction and generate robust sales growth. He said, “If this is the case, we believe the shares of top beneficiaries Sunnic and Primax will outperform accordingly.” He estimated that Amazon.com, (NASDAQ:AMZN) will initially ship around 300,000 to 600,000 units in the second quarter and approximately 2 million to 3 million units for the year 2014.
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