Amazon.com, Inc. (AMZN) Introduces Amazon Dash, The AmazonFresh shopping List Scanner

Source:.cnet.com

Amazon.com, Inc. (NASDAQ:AMZN) introduced a new device that will allow people to scan groceries or house items and add them to their AmazonFresh shopping list. The scanner is voice-enabled so you can either scan an item or if you don’t have it to scan its barcode, then you can just say it into Dash and then review your list on your computer.

Amazon.com says Dash connects to your home Wi-Fi network and works directly with your AmazonFresh account. From anywhere in your home, you can scan or say the item you want and it will automatically gets added to your AmazonFresh shopping list.

Just a little over 6 inches long and about 1.125 inches wide, Amazon.com said Dash has a sturdy for everyday household use and can be kept on the counter or hang it on the refrigerator. Dash is free at the moment and by invitation only as per AmazonFresh website.

Currently, AmazonFresh is only available in Southern California, San Francisco and Seattle as it gets unveiled and market feedback collected. Amazon is sure to introduce the service into other areas in the US.

Amazon.com, Inc. (NASDAQ:AMZN) seems busy expanding on many fronts one of which is the electronics manufacturing business. It has the Kindle e-reader launched few years ago. The Fire TV was introduced couple of days ago.

Groceries retailing online is considered very difficult business considering most items are perishable and cannot stand long transport times let alone getting the funds available for warehouse and transport trucks. Some start-ups in this business have failed before, Amazon.com could be successful as it has the means to fund warehouses and fleets of delivery trucks.

If successful, this means big business for Amazon.com, but it will be competing head-to-head with the likes of UPS, FEDEX and other delivery companies that are already shipping Amazon.com packages.