Apple Inc. (NASDAQ:AAPL) CEO, Tim Cook, has reiterated that important lessons were’ learnt in the wake of iCloud being hacked, which resulted in the posting of inappropriate images of some celebrities online. BusinessTech reports that the giant hardware company has shifted it’s focus to closing all the loopholes that may be used by hackers to gain access into people’s accounts.
Cook’s Promise
Cook has reiterated that Apple remains focused on safeguarding it’s client’s data and privacy, in a press release on the company’s website. The CEO has also emphasized that Apple has never built users profile based on email contents or web browsing habits for the purpose of providing crucial data to advertisers. Seen as one of the ways of trying to gain confidence from users, Cook also reiterated that the company never reads it user’s emails or messages.
There had been allegations that Apple Inc. (NASDAQ:AAPL) was working with government agencies consequently allowing its users data to be accessed. Cook rubbished these claims, stating that the company follows a strict code of conduct in terms of the privacy for user’s contents. Apple has been the subject of intense scrutiny from cyber-security experts in the wake of iCloud service being hacked.
New Verification Process
Mobile experts and security experts had argued that the company’s security system had massive flaws that made them vulnerable to hacks from hackers. Most of the experts were of the opinion that Apple Inc. (NASDAQ:AAPL) needed to improve its system security by essentially using a two-factor authentication process.
Things look to have changed after the attack as Cook is now advising all iCloud users to use the two-step verification process offered in their accounts as a way of protecting their accounts from any form of Malware. Apple has vehemently opposed suggestions that the recent attacks on celebrities accounts originated from it’s servers.
With the unveiling of Apple Pay, Apple Inc. (NASDAQ:AAPL) will have to be up to the task in terms of security if it’s mobile payment platform is to be a success going forward.
