Ford Endura set to replace the Ford Edge name right after Toyota renews the “Edge” trademark

As you may already know Ford’s new Edge SUV is supposed to come to Australia in 2018 and it will have a price tag of $49,990. For that amount of cash you will get seven seats and a diesel engine, but thanks to recent development its final name for that market has yet to be confirmed. After Toyota’s efforts to become an owner of the Edge trademark Ford had to announce they have lost and name their new SUV Endura (instead of Edge).

The Endura nameplate will make sure that Ford keeps their “E” badge theme that stretches across most of its global SUV line-up, which is similar to the jump Ford recently made from Kuga to Escape. That this is pretty much a done deal is confirmed by Ford’s registration of the Endura nameplate as a trademark which includes Class 12 classification – Land motor vehicles, namely automobiles, trucks, sport-utility vehicles, and vans, and their structural parts and fittings.

It is already known, but it doesn’t hurt to repeat what exactly the Ford Endura will offer locally:

Four model range – Trend, Sport, Titanium, Titanium Plus;
Price – from $49,990 to $75,000;
Engine – 2.0 L four-cylinder diesel engine attached to the eight-speed automatic transmission;
2,000 kg braked towing capacity;
Seven seats and all-wheel drive across the range.

According to some previous announcements from Ford Australia, the new Edge won’t be sourced from China, which after some thinking leaves the Canadian plant as the likely candidate to supply the Aussie market. The Down Under arm of the Blue Oval company is still keeping to themselves as far as the naming is concerned and Ford Australia’s communications and public affairs director, Martin Gunsberg actually refused to comment on future names. The only thing he did say is that “We have no update on any future model names at this stage,” and added, “What we can say is that no name has been confirmed for the Ford Edge.”