Facebook Inc (NASDAQ:FB) will be launching its video advertising service overseas, which could increase its potential revenue and audience from the 15-second spots that automatically plays on every user’s newsfeed.
The social network giant said it will expand its video ads service in seven other countries including Australia, Brazil, Canada, France, Germany, Japan, and the United Kingdom.
Facebook Inc (NASDAQ:FB) introduced video ads in the United States by introducing a teaser for the movie Divergent last December. The social network started offering video ads to a small group of advertisers last March, and it is now showing more video ad spots for consumer goods and televisions shows.
The initial group of video ads that were rolled out in the United States performed well, according to the company. It will implement a similar strategy—to cautiously deploy its 15-seconder auto-play video ads overseas to avoid annoying its users.
Facebook Inc (NASDAQ:FB) said it will work with a limited group of advertisers in the seven countries mentioned above next month, and majority of the advertisements will not appear on its website until September.
According to the social network giant, it spends months with advertisers to ensure that the advertising spots meet its standards. Facebook Inc (NASDAQ:FB) implements a quality control test along with Ace Metrix, a video analytics firms.
The spokesperson of the social network giant said commercials that are acceptable and passed its quality control will start running on its website by June, in time for the World Cup international soccer tournament. The event is popular among brand advertisers.
Advertisers will be able to monitor the performance of their ads because Facebook Inc (NASDAQ:FB) will provided them with video metrics indicating the number of people and the length of time they spent watching the videos.
“These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook,” according to the spokesperson of the social network giant quoted by the Wall Street Journal.
Facebook Inc (NASDAQ:FB) recently entered a multi-year marketing agreement with Publicis Groupe S.A. (ADR) (OTCMKTS:PUBGY), the third largest advertising holding company.
