Increasingly more people across the world use QR codes to access promotional offerings, download apps, visit websites, etc., nowadays. For example, Statista reports that in the USA, 45% of citizens employed such matrix barcodes for different purposes as of June 2021. And this percentage is constantly increasing. As a result, the mentioned scannable signs are becoming more and more popular among business owners.
Personalized QR codes excel in particularly high demand amongst entrepreneurs presently. That’s due to the original designs of such scannable signs, which offer numerous advantages. However, only if a reputable company (like ME-QR) creates a customized QR code can you get those benefits. This is because dubious agencies frequently don’t have skilled professionals in their teams to deliver high-quality services.
Why Are Customized QR Codes So Popular?
First, it’s worth noting that such scannable signs help enhance brand awareness. For instance, you may create a matrix barcode in the colors of your corporate logo or place the emblem on a QR code. The other reasons for the high demand for the described scannable signs are:
- Ability to grow conversion by up to 40%. Google claims about 93% of consumers pick brands based on visual perception of their products. Moreover, 73% of customers won’t choose your offer if they don’t like its design. So, personalized QR codes help attract new consumers and keep the existing ones interested.
- Possibility to reduce advertising spending. That’s because customized barcodes advertise themselves. Thus, you don’t have to place any catchy images around such codes.
- Relatively low cost. Prices of the described scannable signs typically start at $60.
Additionally, it’s noteworthy that personalized barcodes are quick to create. Reliable companies usually develop such scanning signs throughout a week or even less.
How to Order a Customized QR Code
Initially, you should pick the necessary type of the specified scannable sign. Quick Response barcodes may be static or dynamic. The first ones are excellent for providing permanent info. However, it takes quite a long time to scan static barcodes. Therefore, they’re a little less popular.
On the other hand, dynamic codes excel in much higher demand. That’s because they, e.g., can retarget consumers online as well as are much faster to scan. Such matrix barcodes may also be employed in different promotions based on set schedules.
Decide the Way You Will Employ a Personalized QR Code
Among widespread use cases of the described scannable signs, it’s worth noting the subsequent ones:
- Social media content or account promotion on the internet. These may be Telegram profiles, Facebook communities, certain YouTube videos, etc.
- Online advertising of e-shops generally, or different sell-offs, in particular. In the last case, you can employ personalized barcodes to promote web pages of certain cut-price items or groups of marked-down products.
- Touting of non-commercial websites on the internet. Here, customized QR codes may be applied to advertise particular publications, reports, reviews, and so on.
- Placing scanning signs on advertising banners or billboards. In this case, images with barcodes should be easily scalable without quality losses.
Each use case has its specific features. So, personalized barcode makers should consider those peculiarities when creating scannable signs.
Tracking and Analyzing Customized QR Codes
Tracking and analyzing customized QR codes is an essential aspect of leveraging their potential for marketing campaigns and other applications. By monitoring the performance of QR codes, businesses can gain valuable insights into customer behavior, campaign effectiveness, and engagement metrics.
One of the primary benefits of customized QR codes is the ability to track scans in real-time. Tracking allows businesses to monitor the number of scans, the time and location of each scan, and the devices used to scan the codes. This information can help businesses understand the reach and popularity of their campaigns, identify peak engagement periods, and target specific demographics or regions for future promotions.
To track customized QR codes effectively, businesses can use various analytics tools and platforms. These tools provide comprehensive data reports, including scan counts, scan demographics, conversion rates, and user engagement. By analyzing this data, businesses can measure the success of their QR code campaigns, optimize marketing strategies, and make informed decisions based on consumer preferences.
Furthermore, analyzing QR code data enables businesses to personalize customer experiences. By identifying which QR codes were scanned by specific individuals, businesses can gather valuable insights into customer preferences, interests, and behaviors. This information can be used to tailor future marketing efforts, provide targeted promotions, and enhance overall customer satisfaction.
Security Considerations for Customized QR Codes
While customized QR codes offer numerous benefits, it’s crucial to consider security measures to protect users and prevent malicious activities. Here are some key security considerations for customized QR codes:
- URL Verification: Businesses should ensure that the QR code content redirects users to secure and trustworthy websites. Regularly verify the URLs embedded in QR codes to mitigate the risk of phishing attacks or malware distribution.
- Data Privacy: When designing customized QR codes, be mindful of the information collected from users upon scanning. Clearly communicate the data collection practices and ensure compliance with relevant privacy regulations.
- Code Validation: Validate the QR code structure and integrity to prevent unauthorized modifications or tampering. Implement secure encoding methods and periodically check the validity of generated codes.
- Anti-Fraud Measures: Employ anti-fraud measures such as QR code encryption, digital signatures, or unique identifiers to prevent counterfeiting or unauthorized duplication.
- Educate Users: Promote awareness among users about potential risks associated with scanning QR codes from unknown or untrusted sources. Encourage users to use trusted QR code scanning applications and emphasize the importance of exercising caution.
Prepare Original Images for QR Code Creators
This implies choosing pictures (logos, corporate slogans written in needed fonts and styles, etc.) and saving the graphical files in certain formats and resolutions. Typically, trustworthy platforms delivering services of customized QR code creation (e.g., me-qr.com) offer their clients comprehensive info on preparing original images in their blogs or FAQ sections.
Bottom Line
Customized QR code usage may significantly improve your business. Entrepreneurs can employ such barcodes to promote their brands, websites, or social media profiles. Experts advise ordering code creation from reputable companies. Only such firms consider all the necessary features of each barcode use case as a part of the development process. Moreover, trustworthy companies can even develop a corporate logo, motto, etc., for you when making personalized matrix barcodes.
