SEO, or search engine optimization, has been around since the early days of the internet and has remained an integral part of business marketing strategy. However, in a world where Google’s algorithms change daily and new keyword research tools are introduced weekly, SEO can be daunting to newcomers as well as veterans who have not spent time keeping up with the latest techniques and trends. To help you stay ahead of the curve, here are five essential elements of any winning SEO strategy.
1. Determine Keywords
When people look for a certain kind of product or service, they’re going to search by keywords. If you want your business to pop up when someone types in SEO agency in Melbourne, then you need to figure out how many times per month (on average) people will type that phrase into Google. This data can be found by using one of several SEO keyword tools like Google AdWords Keyword Planner.
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You’ll have an estimate of how many searches there are on average each month—but it won’t include long-tail terms, which is where most businesses rank well. To do that, you can use something like Merchant Words or Moz. Once you know what people are searching for and how often, start brainstorming ways to incorporate those phrases into your website and content marketing strategy.
For example, if you know that ‘’SEO agency in Melbourne’’ gets searched 1,000 times per month and ranks at position 3 with an average clickthrough rate of 10 percent, then create a page on your site titled ‘’SEO agency in Melbourne’’ and make sure it ranks at position 3. Then write content around that topic so users who land on that page from a search engine have more information about what they need than if they simply landed on another site’s homepage.
Write articles, case studies, guides and other resources related to that niche. Also make sure you optimize all of your pages properly. If a user lands on any page besides your landing page from a search engine, make sure it has optimized meta tags and title tags.
Make sure all images have alt text descriptions too. There are also things like Schema markup that can help with improving ranking for specific services as well as local optimization for businesses within specific zip codes. The sky is really the limit here because once you’ve determined what keywords get searched enough times per month to be worth targeting, there’s no reason not to try them all!
2. Content Creation
There’s no question that content is one of your SEO strategy’s greatest assets. Without it, your SEO campaign will have nothing to work with; at least, that’s how Google sees it. In order to drive visitors to your site and encourage them to stay, you need quality content on a regular basis.
There are plenty of ways to make sure you always have something new and relevant to share with customers and readers. Use of tools like Feedburner can help as well (more on that below).
You should also create pages on social media sites such as Facebook and Twitter that keep customers up-to-date on any recent or upcoming products or news related to your company. And when it comes to SEO, there’s no such thing as too many links. This is why hiring a professional firm will get you results faster because they have relationships with lots of different sites and blogs that link back to your site regularly. This is how you build up enough link juice to rank well in Google searches for competitive keywords.
And remember, even if you hire someone today, there will come a day when you need someone else—and that person should be equally qualified and experienced—to take over from where your first expert left off.
To avoid losing all those hard-earned rankings once again, make sure your new expert knows exactly what he/she needs to do from day one so there aren’t any gaps in coverage down the road.
3. Budget
The #1 thing you can’t skimp on if you want your SEO strategy to be successful is your budget. If you don’t have any money set aside, or worse, are setting money aside in an attempt to pay for it yourself, then you can forget about achieving success with search engine optimization.
Paying a professional is not always cheap but it’s crucial to your long-term goals. There’s no other way around it. You need experts who know what they are doing and can do it right away without mistakes or problems along the way. If you try to save money by going DIY, you could easily spend more than twice as much time and effort getting nowhere fast.
Remember that being ranked high in Google requires constant attention and effort over time. Hiring a professional will help ensure that your business stays at the top of Google rankings throughout its lifetime instead of falling off into oblivion within months of launching. A good SEO company will also help improve your website design so that visitors stay longer on each page which means more opportunities for conversions (i.e., sales).
4. Digital Marketing Company
If you’re an entrepreneur, you know that marketing is crucial to getting your company up and running—and growing fast. No matter what industry you’re in, there are different strategies you can use to increase visibility and generate leads. One of these strategies is digital marketing, which helps turn visitors into customers by capturing their attention online.
In recent years, SEO has become an increasingly important digital marketing strategy due to its low cost and high return on investment (ROI). While there are various SEO companies out there, it’s important to understand how each one works before deciding on one that’s right for your business or hiring someone on your own.
5. Analytics Tools and Reports
You can’t improve what you don’t measure. Analytics help show you how your site is performing right now and where it might be going. You should know not only your Google Analytics, but also Piwik (if you run your own site), Chartbeat, Alexa, Compete, Reinvigorate or other analytics tools that help quantify performance and traffic.
With regular reports of analytics across all traffic sources you’ll have insight into how to better target new readers and encourage return visits. A good rule of thumb is to regularly check your analytics as often as possible – daily if possible – to see how visitors are finding and interacting with your content.
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