Sticker labels are a great way to get your brand’s name recognized as far and wide as possible. They add a layer of professionalism to your products, all while helping you to share your brand’s message with the world effectively. Fortunately, creating your own custom labels is extremely easy nowadays. All you need is some creativity! You can either use your logo or make a completely new design: the choice is yours.
In this short guide, we’ll help you get your own sticker labels in no time whatsoever. So, without any further ado, let’s get to the bottom of it!
1. Get your product’s dimensions
Before you start designing your labels, make sure you measure your container properly. The larger your stickers are the more expensive your order will be, so getting the sizes right the first time is of the utmost importance. Besides just that though, you should also take into account the shape of your future stickers. We suggest you take a piece of paper, sketch your logo, and place it on your product to see how it fits. You’ll quickly see whether the shape needs additional changes or not. Pay attention to all the sharp corners to ensure you’re getting the best out of your label. You want the entire logo to be seen from the front, so make sure you get the correct measurements. Otherwise, your stickers will probably look too awkward to be marketable.
2. Your design should stand out from the competition
Think about how your products will look once they’re on the store shelves. Make sure they’re attractive enough to your potential customers, and always keep your target group in your mind. Your product labels are, in essence, a marketing tool, so you should create them as such. Choose everything carefully: from your logo placement to the colors and fonts, and try to cater to your customers’ preferences as much as you can. Besides that, remember that aesthetics aren’t everything: you also need to pay attention to the functionality of your labels. They should provide important information about your product, all while being eye-catching enough to attract new customers to your business.
3. Seek assistance from a graphic designer
If you’re not well-versed in graphic design tools such as Adobe Illustrator, make sure to look for a graphic designer (especially if you’re building your logo). While yes, you can use some open source programs and look at a few tutorials to do it yourself, in most cases, it would not be effective enough. Professional work is professional work, and your customers will certainly know the difference. A good graphic designer can take your idea and turn it into something that will make your customers fall in love with your brand, so hiring one is certainly worth your time and money.
Look for designers with rich portfolios and experience. If your budget is tight, look for freelancers on platforms such as Fiverr or Upwork instead of opting for an agency.
4. Find a reliable label printing service
Once you’re done with the design, you’ll need to get your sticker labels printed for use. Make sure to choose a high-quality service above everything else, as you don’t want your labels to look blurry or cheap. You’d also want them to be made of high-quality materials, as having them tear easily isn’t the best scenario out there (especially if you’re shipping your products overseas).
Some companies even offer their own online custom sticker-making software, so make use of that if you can’t afford a designer. You can click here to look at an example and get your custom stickers for cheap.
Overall, finding a reliable sticker-making service is of the utmost importance. Make sure to do some “background checks” on the company to see whether they truly deliver the value they’re promising. Look at their ratings and reviews, and ask for a quote right at the beginning.
5. Stay consistent
Since you already have your products, your brand probably already has a certain “vibe” around it. Make sure the styling on your labels corresponds to your brand’s original look. Always remember: the sticker labels you’re making are a part of your brand, not the other way around. Consistency is key to both attracting and keeping your customers, as it allows your brand to be recognized quickly. Think about big brand names such as Coca-Cola, and imagine what would happen if they constantly changed their brand colors from red and white to, let’s say, yellow and orange. Their product wouldn’t be as easily recognizable, don’t you think?
So, yes, your labels should include your logo, brand colors, fonts, basically everything that sets your brand apart from the competition. As soon as you notice you’re gaining more recognition on the market, remember to stay as consistent as you can.
6. Keep it simple
Never overcrowd your design if you want it to be effective. If you place too many images and blocks of text on your labels, you’re going to “confuse” potential customers instead of attracting them to your product. Make sure your customers know what your product is all about and who you are the second they glance at your sticker label. If you put too much information on a small space, people would need to examine your entire product just to figure out just what it is. This would put you at an expensive disadvantage, so make sure to avoid it at all costs.
Of course, this doesn’t mean you shouldn’t be creative or use images at all when creating your labels. Just ensure you’re not overcrowding the sticker and focus on the most important aspects of your product before everything else.
The bottom line
Custom-made sticker labels can be a powerful marketing tool if you know how to use them properly. Make sure to put some thought into your design, and don’t forget to choose high-quality materials for your sticker. Overall, as long as you do your research and keep your brand’s style in mind, you’re undoubtedly going to make effective labels that will attract many customers for years to come.
