Elon Musk, the CEO of Tesla, asked all Tesla employees to work more in order to “deliver every car we possibly can” because it “would be awesome to throw a pie in the face of all naysayers on Wall Street who keep insisting that Tesla will always be a money loser!”
In the e-mail that he sent out earlier this month, Musk wrote: “I thought it was important to write you a note directly to let you know how critical this quarter is. The third quarter will be our last chance to show investors that Tesla can be at least slightly positive cash flow and profitable before the Model 3 reaches full production. The simple reality of it is that we will be in a far better position to convince potential investors to bet on us if the headline is not ‘Tesla Loses Money Again,’ but rather ‘Tesla Defies All Expectations and Achieves Profitability. That would be amazing!”
The thing is that Tesla uses different selling policy. But, the numbers are putting pressure on them. Everyone who has ever bought a car knows that the best time for doing it is – the end of the month. It’s simple – you can bargain over the price. Musk said once that the car companies releasing monthly sales figures give media the chance to “read all sorts of nonsense into the deliveries.” This actually might be the reason for Tesla not revealing monthly numbers. The good thing for us, the consumers, is that they still have to officially public how many cars they sell every quarter. This leads to an unusual opportunity for making better selling deals.
The result of the present pressure is that some purchasers are simply driving their new car off the lot. The usual procedure so far was that they had to wait a couple of weeks. Tesla doesn’t have standard car dealers like other companies, but they do add extra discounts. In some situations, up to 75 hundred. According to the official release last quarter, Tesla raised its production rate, but they also stated they planned to “produce and deliver about 50,000 vehicles during the second half of 2016, approximately equal to all of 2015”. Having read this, we analyzed it. It means they want to deliver an average of 25,000 in the third and fourth quarters. It really sounds nice, but the thing is that they managed to sell exactly 14,370 units in the second quarter. Only.
Of course, every car company is made to sell cars, and that should not surprise us. At this moment, it would be great for some buyers to make the most of the Tesla’s current situation. Maybe a new car, especially an electric one, isn’t a bad idea at all.
