Today, SEO is quite important no matter what you do. With excellent SEO, you will be able to push your page “upwards” and attract more people. Google algorithm is something people try to crack, but it is quite difficult.
The definition of a quality search engine according to Sheffield SEO company is one that doesn’t just try to return pages that match the query that is input. A really good search engine tries to answer the underlying question that the user is asked. This is called ‘user intent’.
If you have realised this, then you are already one step ahead of many others, and you will understand why Google, Bing and others use a very complex algorithm or multiple series of algorithms to decide the results that they should return. There are multiple factors in the algorithms, and some are called hard factors which could include the number of backlinks to a page, possibly the age of the page or domain, the amount of content on the page and potentially social recommendations such as Facebook likes and up this time Google + ones. Unfortunately, as of recently Google + will be no more, so that will not be a factor in the Google algorithm!
These are just a few of the internal and external influences, another key area is that on page factors are vital. This could be the quality of the HTML code on the page, the size of the web page, how the algorithm determines the usability of the web page, which all play a role in how the algorithm works when ranking a page in the search. It is only by analysing the off-site and on page factors that Google or the other search engines can determine what pages will answer the question best for the query that has been asked.
More recently, aspects such as EAT (education, authority and trust) have been added by Google in certain areas like YMYL (your money, your life) niches, which would include industries like healthcare (and healthcare advice), finance, wellbeing and related areas. Recent findings by a top SEO agency determined that EAT factors are analysed by some 10,000 Google employees who rate sites and give them a quality score based on Google’s guidelines.
In reality, nobody except Google has the exact formula for the algorithm, this is clearly proprietary information and not in the public domain or it would make the job of SEO agencies much easier.
have evolved massively over the past years; initially, they could only deal with Boolean operators. To simplify this, they used to work on if the search term was actually included in the document or not; is this true or false, a one or a zero. You could also use search operators like ‘and’ ‘all’ and ‘not’ that would search through documents that have multiple different terms in and then could exclude terms and add additional terms. Moving on to the modern day and search engines have a far better understanding of how to decode a webpage, index the content and then rank it within their search engine to place more valuable and relevant documents nearer the top of the list of search, which would be the coveted first page of Google or first page of Bing. These are just some of the factors that are within an overview of the main search engine Google’s algorithm.
