Want to learn about secrets to search engine optimization? Well, frankly speaking – there are no secrets to search engine optimization. It isn’t some game to have strategies, nor there do any trick to achieve the best results. You need to have a complete understanding of the technique at its core.
SEO stands for Search Engine Optimisation. It is all about how you optimize your content and site for the search engines. As easy as it may appear, you would find there are several tips suggested by experts. But, unless you understand the concept – you will not be able to go with it in a practical manner. Services like SEO Auckland suggest a few tips for better SEO performance.
The following tips may be slightly helpful in achieving the best results though it is an ongoing process.
Keywords and their importance
Keywords are the essence on which the concept of SEO rests. Search for the keywords that your potential clients and visitors are looking for. There are a few tools that can be used for the task. SEMRush is one of the excellent choices in that perspective. Google Keyword Planner is yet another option that can be useful.
Google has been bringing in several updates to its search algorithm. Keeping an eye on this would be another advantageous step towards achieving the best results. While ranking your site is one of the important aspects, it isn’t the only option to improve your site visibility.
Write on what people are searching for
Be relevant – that is what we want to say. You may have written an excellent piece of the writeup. But, what if no one reads it? It would be akin to writing content just for no reason. Check what kind of information your readers are looking for and focus on that particular content.
You should understand that while the Google algorithms find your content absolutely perfect by its standards, but if it has real readers – it will serve you no purpose. Make sure you are providing some sort of value to your clients, in this case, readers.
Focus on Longer Content
It may be a good idea to post around 100 to 200-word content than writing nothing at all. Even then, it should be understood that the length counts. Search engines prefer longer articles and blogs. The minimum you should go for is 500 words. If you can try more, the better.
1000 words should be the best strategy. Trying out 1500 to 2000 words should be one of the optimum standards. A 2000 word content is ideally considered to be in-depth by search engines. Longer content will provide more value to your customers and clients and thus will be considered to be the better strategy.
The Mobile First Approach
Google has recently been focussing on a mobile-first approach. The Mobile First index is what you would find as the prime focus that Google has been aiming at. Why not? With more than 60 percent of the site traffic coming from mobile devices, it should be practical to make your site compatible for mobile viewing.
The latest algorithms have been focussing on crawling the mobile sites than the desktop sites. The mobile has become more relevant to SEO than it was just a few years ago. Make sure you are making your sites more mobile friendly. Compatibility with mobile browsers should be one of the best ideas.
Voice Search is the new Trend
With the focus on the personal assistants like Google Assistant and Apple Siri, the voice search has been gaining more momentum. Typing your search queries and tapping has been proving to be obsolete. The new focus has been on the voice search.
Talking to a search engine would be easier than typing the queries, and there is a completely new dimension to it. Identify the common phrases that your users are likely to use and make use of these queries so that you will be able to address them directly. While voice search constituted to up to 10 percent just a couple of years ago, the percentage is increasing.
In Conclusion
Those were a few ideas that would empower your SEO strategy to achieve the best results in improving your ranking and providing a better site experience. Of course, SEO comprises of a vast sea of knowledge and information. It may not be that easy to share complete information in a concise discussion. Work through the small steps and keep evolving.
Slow and steady wins the race, as they say. But make sure you are not too slow.
