Apple Inc. (AAPL) is in the process of making handsets with larger screens, curved glasses and enhanced sensors, says a report from Bloomberg citing sources acquainted with the plans.
According to Bloomberg, the company is planning to release two models in the second half of the next year with bigger displays, which will be curved towards the edges. Also, these models will feature the sensors that can distinguish heavy or light touches on the screen.
Larger Display Phones
Apple rumored handsets are believed to have screen sizes of 4.7 inches and 5.5 inches respectively, which will be the largest display phones from Apple till now, and will stand to the level of Samsung 5.7 inch Galaxy Note 3, released in September.
Recently, Samsung rolled over curved screen Galaxy Round in various display sizes and price points to outpace Apple in the global market share. Apple is looking forward to release some bigger display models in the third quarter of next fiscal to close that gap.
Dennis Chan an analyst at Yuanta Financial Holding Company told Bloomberg “Screen size is one of the things where Apple has to catch up to the Android camp.” Analyst added that innovation is the key differentiator for Apple.
Innovation a the key for Apple
Apple, in September, released two models; iPhone 5s with advanced features and low priced iPhone 5C to capture wider markets deviating from the trend of one product launch it has followed. iPhone 5S was an instant success compared to iPhone 5C, of which production was brought down.
Apple has always been working with suppliers to produce new technologies and testing process to give better device functions. In 2007, when the original iPhone was launched, touch screen function of the phone was more responsive compared to all other touch screens available at that time.
Apple is looking forward to set up a new plant in Arizona to develop component for its model. Also, it will shell out $578 million for furnaces to make sapphire materials expected to be used in the smart phones.
According to Bloomberg, Apple’s revenue for the present quarter and, also, for the holiday period will be the lowest since 2008. Meanwhile, Samsung forecasted its shipment growth rate to fall to a ‘low single digit’ percentage from the “mid-10 percent range” the prior period.
