Google Inc (NASDAQ:GOOG) ads, in what may be a first, will be tried and outlawed by mobile network carriers. In the latest development, all of the mobile networks will block advertising from the web.
Media reports indicate that these companies have already invested in advanced technology by an Israeli company to bloc these ads. The software offered by the Israeli firm specializing in ad-blocking, and which goes by the name Shine, will allow it to block ads at the data center itself.
As of the current rules all advertising on Web pages and apps will be blocked, but they will be retained on social networks.
Such a plan would not only be devastating to those companies which are dependent on advertising. However, the move is aimed at Google Inc (NASDAQ:GOOG), believe analysts.
Media reports stated that one of the European carriers did confirm that the company and one of the peers were interested in blocking advertisements as early as this year. It will be available as an ‘opt-in service’ as well, it is believed. Others are also considering using technology which would work across all of the mobile networks.
Google Inc (NASDAQ:GOOG) has not yet responded to the abortive moves by the European Union mobile network carriers.
At the same time, it has to be said that the European Commission will not allow network carriers to block the web pages. It may recommend that they block only parts of web pages, for their own benefit.
It is unlikely that the regulatory body would accept practices which could explode into potential net neutrality problems. Secondly, at the user-end there are ample solutions and software which will allow them to block all ads on their devices. Be it their computers or the mobile. It is not advisable for providers to determine at the network level.
