Google Inc (NASDAQ:GOOG) wireless services are expected to disrupt the carrier industry as it attempts to cut the ‘umbilical cord’ which ties consumers to their parent networks. If Google’s is successful in forging a new game-plan to deliver wireless connectivity to its consumers, then it will bring an end to the age-old tethering which bound them to a single carrier. The upcoming services are expected to allow consumers to pick the ‘best signal’ from the available source of signals.
New Focus: Variety in Signal Sources the key
Google Inc (NASDAQ:GOOGL) expects to build its wireless connectivity on the back of multiple source points for users on the move. The heart of this new service would be the introduction of a new technology which scans through cellular connections in the surroundings, for Sprint Corp, T-Mobile US Inc as well as hotspots. The service will then tether to the strongest signal to route call, data as well as calls, according to people who are privy to such information.
If media reports are an indication, then it is expected that Google Inc will roll out the new wireless services as early as the first half of the year! The service is expected to be available across the nation.
Google Inc (NASDAQ:GOOGL) wireless connectivity changes will thwart the agreement-based carrier model, such as those it has affected with Verizon Communications as well as AT&T Inc. Thus far these carrier networks have benefitted from these agreements as they have supported their network infrastructure investments from these revenues. However, critics have often decried the typical laxity of services that such networks bring. Higher prices for poor performing services have often been a point of complaint for the common user, with no recourse to effective solution.
Google Inc (NASDAQ:GOOGL) changes will however challenge the industry. It will burden customer relations and also require high level of understanding between companies. Google’s new wireless connectivity network which will be independent of carrier will bring with it certain uncertainties, at the core of which will be price- wars between carriers.
