You probably know YouTube is popular, but did you know it’s 1.9 billion users per month popular? YouTube is one of the most widely used media platforms in the world, and you can make big money being a content creator. For a young YouTube channel, this is both good and bad news.
The good news is that you have a massive potential audience. That bad news is that you’re going to have to try extra hard to stand out from the millions of other channels out there.
One way to do this is to promote your YouTube channel in ways that aren’t going to leave you with an empty wallet. If you’re curious about how to promote your YouTube channel efficiently and cheaply, here are 5 ways to get it done.
1. Use Awesome Thumbnails
People respond to visuals in a big way. If you want your videos to pop out, use thumbnail images that are creative and interesting. This will draw users’ eyes to your content.
A mix of great imagery and bold typeface goes a long way. With so many easy to use image editing programs out there, there’s no need to outsource this work. Teach yourself and save some money.
2. Great Video Titles
Images are part of the battle, but a great title is equally as important. An interesting and catchy title can help pique the interest of a scrolling user.
For titles, finding the middle ground between catchy and informative is key. You don’t want your title to feel like click bait, but you do want it to stand out. If you can strike the perfect balance, you’ll earn those clicks in no time.
3. Consistency
Consistency means a few things in this instance. First and foremost, it means you need to consistently release new content. If you have big periods of time between videos, people are going to lose interest and move on.
It also means creating consistently good content. If you’ve got one video that’s great and the next one is terrible, people will notice.
Use the same style of editing and imagery in all your videos to give them an identifiable brand identity. From YouTube background music to your thumbnails, there should be a unified delivery across all your content.
4. Allow Embeds
One of the best things about good content is that people will promote it for you. If you’re delivering quality videos, people are going to share them. But they can’t do that unless you enable embedding.
Go to your “distribution options” settings and make sure “allow embedding” is selected. That’s all there is to it. People will want to share your content if it’s great.
5. Build Relationships
This means building relationships with users as well as other content creators. One of the best ways to reach new viewers is through collaborations and plugs from pre-established YouTubers.
When someone with a following shouts out your channel, it can be a huge boost. And that is the reason why you need to be active in the community. It’s not only free, but it’s also the ultimate form of promotion when utilized correctly.
That’s How to Promote Your YouTube Channel!
It’s that simple. Seriously. When learning how to promote your YouTube channel, simplicity is often the key. Though there are certainly other things you can do, these 5 tips will build the foundation for success.
Now that you know how to get started in the YouTube promotion game, why not grow your channel even more. Read on for some awesome tips on how to gain even more subscribers on YouTube!
