Apparently, 2018 Ford Mustang is going to be without any competition in Australia, when it comes to performance and muscle cars because the latest news suggests that the 2018 Dodge Challenger Hellcat isn’t going to arrive there. Since the Mustang has become the best-seller on Down Under market, it seems that the Chevy and Dodge are moving away from that country and will be leaving Ford as uncontested king.
It is apparent that Dodge Challenger Hellcat and Camaro as well are not going to be made in any form for the Australian market and the brand is ending their operations there. The CEO of FCA Australia has been with this brand very shortly, little over two months, and he already has a difficult task at his hands. One of those will be to inform all the muscle car fans that the Dodge brand is leaving Australia. This is going to impact a lot of people that love this company and break a lot of hearts.
The reason for this is simply mathematical and economical. The only Dodge that has managed to get sold out there has been able to push up sales figures of less than 30 cars per month and that alone is no justification for the brand to stay present there. Fans have started to grasp for straws stating that if 2018 Dodge Challenger Hellcat together with the Charger were sold there, it might boost the sales of this brand name. Looking at the situation and the fact that the Chrysler 300 didn’t gather a large owner base it seems very much out of the question to sell RWD performance vehicles where they are not wanted.
If you ask well what about Ford Mustang? The issue here isn’t the RWD US performance car because Ford Mustang is doing better than expected with more than 514 units sold every month, it just could be that the two-door performance models are more favored than anything else. This alone shows that Dodge is probably right and that this just isn’t a good time for 2018 Dodge Challenger Hellcat. Maybe better days are coming, we shall wait and see.
