Lexus has already proven that they have plenty of bright ideas which help make their vehicles appeal to younger buyers. One of the latest additions shows that they are ready to impress even the hipster generation. If you thought that the Sriracha-themed Lexus IS was the top of what they can think of and that it will be the last special edition from the company that no one can top, then you were wrong. Lexus managed to surpass themselves, and this time they dressed up their IS sedan in a sea of multicolored lights, probably more than a Times Square advertisement has. In the spirit of its looks and the way youngsters now talk, the company decided to name this one – the Lit IS.
2017 Lexus IS Lightshow
As the title says, Lexus equipped its IS sedan with 41.999 programmable color LEDs that are all over its bodywork, and a fun fact is that those LEDs produce the total amount of 175.000 lumens of illumination when they are cranked up to the fullest, although the exact color option varies from the mode you choose. The programmable lights have three different modes. First is Attract mode in which lights show off the “colorful graphics that highlight the strong lines of the IS”, the second mode is Music Viz, and as its name states it pretty much makes the IS into a three-dimensional visualizer for your favorite tunes. The last but not the least is the Gesture mode in which the lights follow the patterns set out by a user’s hand motions. Neat ha?
But the purpose of this 2017 Lexus IS, or the Lit IS as they refer to it, is not just to be an advertising vessel for the company that is supposed to attract younger and hip generations, but to be the star of the new music video from UK artist Dua Lipa. In her video for the song “Be the One,” the Lit IS appears in shadowy rooms as decor, and we could not help but notice the coincidence in the name of the song where the Lit IS stars and probably the intentional pun behind it “Be the One – 2017 Lit IS”. Get it…?
